Is it really more fun in the Philippines?
Filipinos and friends from all over the world feel energized by the
new slogan of the Department of Tourism, which aims to invite tourists
to visit the country.
Despite the controversies and criticisms we discussed in my column last Wednesday, many more kababayans are fired up to be the country’s best sales people, sharing why they believe it is really more fun in the Philippine!
Well, the quote didn't come from nothing. Back in 2012, the Philippine government started a campaign that branded the country as a perfect destination for beach bums and dive lovers. The slogan "It's More Fun in the Philippines" played a crucial role to educate people how fun it would be to visit the country. As a result, we saw a successive rise of foreign visits to the Philippines over the past few years, with a remarkable portion being those from western countries.
Yeah we know numbers don't lie. There's no way people fly to an infamous foreign country only to meet disappointment yet keep referring their friends and relatives to that place. If any, that's a new kind of anti-social behavior, right?
So, according to the growing statistics, I reckon the catchy slogan "It's More Fun in the Philippines" still rings true today and has become word-of-mouth. But, WHY?
Many attribute most of fun to the country's best assets of more than 7,000 islands - incredible, I know. Only 1,000 are inhabited, leaving thousands unheard of due to lack of transportation. With sugary white beaches, three of these islands – Palawan, Boracay and Cebu rank top beaches in the annual World's Best Awards survey of Travel + Leisure, a New York-based influential travel magazine.
Despite the controversies and criticisms we discussed in my column last Wednesday, many more kababayans are fired up to be the country’s best sales people, sharing why they believe it is really more fun in the Philippine!
Well, the quote didn't come from nothing. Back in 2012, the Philippine government started a campaign that branded the country as a perfect destination for beach bums and dive lovers. The slogan "It's More Fun in the Philippines" played a crucial role to educate people how fun it would be to visit the country. As a result, we saw a successive rise of foreign visits to the Philippines over the past few years, with a remarkable portion being those from western countries.
Yeah we know numbers don't lie. There's no way people fly to an infamous foreign country only to meet disappointment yet keep referring their friends and relatives to that place. If any, that's a new kind of anti-social behavior, right?
So, according to the growing statistics, I reckon the catchy slogan "It's More Fun in the Philippines" still rings true today and has become word-of-mouth. But, WHY?
Many attribute most of fun to the country's best assets of more than 7,000 islands - incredible, I know. Only 1,000 are inhabited, leaving thousands unheard of due to lack of transportation. With sugary white beaches, three of these islands – Palawan, Boracay and Cebu rank top beaches in the annual World's Best Awards survey of Travel + Leisure, a New York-based influential travel magazine.
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